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Tag: Edenem consulting

The Role of Leadership in Driving Successful Digital Transformation

The Role of Leadership in Driving Successful Digital Transformation

Every industry is seeing large disruptions as customers are rapidly adopting digital technologies. Enhancements in technology and marketing science has enabled businesses to leverage digital platforms and tools to create niche values, decimate the competition, and delight customers. Digital transformation encompasses much more than just adopting new technologies. It requires a well thought out strategy…

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