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General

Strategy – The HOW

I am reminded of Duryodhana’s rant to Krishna when he was asked to not wage a war. He says ”I know what’s right but am unable to indulge in it, I know what’s wrong but am unable to refrain from it”. A lot of organizations fail to translate their strategy into execution. You can survive…

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Strategy Part 6

WHEN? The 5th W in the 5W1H theory Timing is everything. Often people ask, why should I change when everything is going well? The converse as Monica Seles said – Why should there be a victim for change? In business parlance, why should I get into the pits to rise? The difference between organizations that…

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Strategy Part 5

WHERE? The 4th “W” in the 5W1H theory WHERE? I have heard a few entrepreneurs asking me…what do you mean “WHERE”? WHERE will I sell? (Market segmentation) WHERE will I market? (Marketing – retail? Digital? Channel? WHERE will I procure from? WHERE will I have my offices? A completely data analytics-based decision that needs to…

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Strategy – The What

What will I sell to my customer? One of the most complex questions that can be asked of yourself since most entrepreneurs are extremely passionate and subjectivity clouds objectivity. Though the question asked is “Sell” to customer, it has far more depth than what is seen at the superficial level. The immediate thought would be…

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Strategy Part 3

The Y !!!!!!!!!!!! The most important question that we need to ask ourselves when we define the target customer base is “Why would they buy from me?” The thought pattern for company that sells products to a company that provides solutions must be very different in answering this. At the outset let us understand Why…

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